Once distributed, the release can't be recalled, and each outlet may edit it differently. If edits are needed after distribution, you'll need to contact the media outlet directly. We recommend reviewing your release carefully before publishing to ensure it delivers the message clearly and effectively.

Yes, having the same article published across multiple media outlets holds significant strategic value in PR. It’s not just ‘duplicate exposure’—it directly impacts brand credibility, search visibility, and conversion performance.

1) Reaches a wider audience.

Since each media outlet has a different readership and influence, even the same article expands touchpoints and exponentially increases reach.

2) Increases credibility through repeated exposure.

When the same content appears in multiple outlets, consumers, investors, and industry insiders perceive it as ‘significant news covered by many media,’ which strengthens public confidence.

3) Beneficial for SEO, AEO, and GEO.

- SEO (Search Engine Optimization): Search engines discover more company-related keywords, leading to steady increases in search exposure.
- AEO (Answer Engine Optimization): In a ‘search-to-answer’ environment, if the same information exists across multiple media, the probability of being selected for search engine answer boxes or summary results increases.
- GEO (Generative Engine Optimization): When generative AI like ChatGPT or Gemini learns information, verifying the same content across multiple media increases accuracy and credibility judgments, leading AI to cite and recommend the company more often.